Virtue Cider Launches Collab BBQ Sauce with Lillie's Q at 4th Annual Apple Fest Sept. 21



August 7, 2019 - Fennville, MI - Virtue Cider, Southwest Michigan’s largest craft cidery, and Lillie’s Q, Chicago-based Southern barbecue masters, have teamed up to create a barbecue sauce using Virtue’s cider made with all Michigan apples. The two makers will launch the new sauce at Virtue Cider’s 4th Annual Apple Fest hosted at Virtue’s farm on Sept. 21, 2019.

Apple Fest is a one-day festival of all things celebrating the apple harvest in Southwest Michigan. Virtue Cider will host a day of programming including a pig roast by Lillie’s Q, live music curated by Chicago music venue the Hideout, and much more.

Apple Fest programming:

  • Lillie’s Q Pig Roast - featuring

the debut of the Virtue Cider x Lillie’s Q barbecue sauce

  • Live music curated by the 

Hideout: performances by Ratboys, Health&Beauty, and more TBA

  • Apple Queen pageant (all humans and animals can enter; more details here)

  • Cider house tours

  • Family-friendly farm tours: see our animals and learn about our working farm

  • Local apple discovery zone

  • Carnival-style harvest games including apple slingshot, axe-throwing, apple bushel-holding contests, guess the apple crate weight and more

  • Cart rides drawn by Percherons, the traditional workhorse of cider farms

  • Limited seats available on a free shuttle from Lillie’s Q Bucktown Restaurant in Chicago (21+ only; must sign up in advance, details at

Apple Fest is free to attend and all ages are welcome. The Lillie’s Q pig roast, other food, and cider house tours will be available for purchase on-site day-of. All other activities will be free.

The Lillie’s Q barbecue sauce will be available for purchase on-site at Apple Fest, and after at the Lillie’s Q Bucktown Restaurant as well as online via and

Visit for all the details and to book add-on experiences. We’ll see you at Apple Fest! 

About Virtue Cider:

Virtue Cider in Fennville, Michigan, makes craft cider using traditional techniques: making cider on a farm utilizing Michigan apples and aging the cider in barrels. Their ciders range from dry to sweet and show the complexity and nuance of the region’s apples. Its founder, Gregory Hall, was former brewmaster at Goose Island Brewing Company, and he brings his barrel-aging expertise to cider. Virtue Cider is open all year long where you can sample cider in the Tasting Room, take some home from the Bottle Shop, tour the cider houses, or walk around the working farm.


Media Contact: Kim Vavrick,, 913-909-4908