Women of Virtue: Kim Vavrick, Communications Manager

In honor of Women’s History Month this March, we are featuring some of the women who make up Virtue Cider. These women work in production, commercial, and farming operations; all are a part of every glass of Virtue Cider. Take a moment to learn a bit about what they all do, and if you see any of them at Virtue, please say hello! Here is Kim Vavrick, our communications manager.

Kim Vavrick, Communications Manager


How long have you been at Virtue Cider and what is your role?

Coming around the corner of three years! I manage our content, website, social media, and media relations for Virtue.

What is your background?

I’m a lifelong Midwesterner: Grew up in Iowa and Kansas, and landed in Chicago in 2004. I’ve always held some kind of writing role: I have a couple journalism degrees, have been an associate editor, freelance writer, and also press relations manager.

What do you like about working at Virtue Cider?

This is the first place I’ve ever worked that really showed me exactly where our product comes from. I can literally stand in the cider house and watch a farmer bring a crate full of apples to our dock, and watch the whole process from fruit to bottle (or can!). Also, every single day is different: I can spend a day at a desk writing copy or editing photos or videos, and the next ankle deep in a muddy orchard talking with a farmer about his forthcoming apple harvest. It’s the very best of both worlds.

About being a woman in your industry:

It can be challenging, but what I’ve taken thus far is: Your voice and ideas are valid and important, and lift up other women.

What’s your favorite cider?

Lapinette and The Mitten

Fun fact:

I’m one of [at least] 3 people at Virtue who has played roller derby! I also speak French, am teaching myself guitar, and eat the same thing for breakfast most days.

Stay tuned for our next installment of Women of Virtue! International Women’s Day is March 8.